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Media Relations & Press Releases
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Amy’s Run 5K
Press Release
The Amy’s Run 5K Press Release was written to announce a fundraising race. It
was picked up multiple times by many newspapers.
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Bolger Center
Press Release
The Bolger Center press release was the first in a series intended to improve
the visibility of this hotel and conference center. |
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Bowie Town Center
Press Release
The Bowie Town Center press release was written to introduce the mall to the
region. It focused on an industry trend that was new to the area.
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Bowie Town Center
Media Advisory
The Bowie Town Center media advisory was distributed to Washington, D.C. area
media to announce the opening activities of the mall. Numerous members of the
media attended the activities. |
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Jacobs Gardner
Press Release
The Jacobs Gardner press release was written to announce new ownership of the
company. The release was picked up by numerous local and industry publications,
including one Internet industry publication within a couple of hours of its
release. |
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Summit IT Services
Press Release
The Summit IT Services Press Release was written to announce the company’s name
change. The release was picked up by the major local newspapers. |
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Bowie Town Center
Media Training
Schiller Communications conducted media training for the administrative staff
of Bowie Town Center mall, including the mall manager, marketing director,
security director, and maintenance director. The mall manager and marketing
director conducted numerous interviews for the mall’s opening. This is a small
sample of what the training included. |
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MedStar Health VNA
Media Training
Schiller Communications conducted media training for the director of community
health programs and the Fight the Flu nurses. This is a small sample of what
the training included. |
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The Washington Post
Front Page Story
How difficult is it to get a positive story about your company on the
front page of The Washington Post? Lets just say the odds are not very good.
This front page story in The Post was the result of establishing relationships
with reporters, making an excellent pitch, and being responsive to the
reporter's questions during the interviews (actually it was during the
Redskins/Cowboys Monday night football game). The client was extremely pleased
with the results, and the reporter was praised by his boss for his journalistic
work.
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Copyright © 2005 Schiller Communications |
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