Nightlight Pediatric Care Ad Campaign Print, Direct Mail These ads were designed to appeal to mothers of young children. They helped to launch and brand a new pediatric after-hours program. The campaign included logo and tag line creation, and development of ads. The campaign won a Summit Award in the multi-media public service campaign category.
	Nightlight Pediatric Care Ad Campaign Print, Direct Mail
	Nightlight Pediatric Care Ad Campaign Print, Direct Mail
	Nightlight Pediatric Care Ad Campaign Print, Direct Mail
	Bowie Health Center Emergency Department Ad Campaign Print, Magazine, Direct Mail The messages in this campaign were developed after conducting marketing research. Research revealed that patients do not like long ER waits. As a free-standing emergency department, BHC’s wait times were shorter than ERs in traditional hospitals. The ad headline and tag line were developed from the research results.
	Alacrity Collections Corporation Trade Publication Ad Schiller Communications wrote the copy, directed the design, and placed the ad into the American Association of Health Care Administrative Management’s magazine.